Join our inclusive training community and unleash your best self. Get hyper personalised training, e-learning and support for swimming, cycling and running - all from one simple but powerful app.

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About the team

The Founders Kollektiv is led by Helle Frederiksen and husband Ben Powell. This is the very first Kollektiv community, founded back in 2020. As a member you will be personally trained towards your goals, supported by a trusted team of performance experts, surrounded by exclusive content, social experiences, training feedback and more.

Helle Frederiksen
Helle is a former professional triathlete, an Olympian and World Champion. Helle became one of the fastest female triathletes on the planet. At her peak, Helle raced to a 3:55:50 half-distance best, which also stood as the world’s best from 2014 to 2022. Helle has been actively coaching for 15 years and is widely regarded for her holistic approach, sports science and nutritional expertise.


Country: Denmark
Age: 41




Coaching 16 yrs


Triathlon & Nutrition


Holistic & Direct


Being Mom


Resilient People

Performance Belief

Structure, routine, discipline and an ability to tolerate repetitiveness are essential for achieving growth in your performance. Getting the basics right delivers the biggest overall gains. Keep it simple.


Olympian, World Champion, 10 x IRONMAN 70.3 Champion, 3:55:50 Half-distance Best


Bachelor Degree in Sports Science, Master Degree in Human Nutrition

Ben Powell
Ben is widely respected across the endurance sports sector for his human performance and business development achievements. Ben was the business manager and co-coach to Helle’s career. He played a hands-on role in the every day training development and decision making that led to Helle becoming one of the best triathletes on the planet.


Country: Wales
Age: 35




Coaching 12 years




Supportive & Holistic


Music & Outdoors


Eliud Kipchoge

Performance Belief

Success comes to those who apply discipline and resilience to the journey. No success happens over night. Those who dedicate themselves to getting the fundamentals right are those who accomplish the most.


World Champion coach, Performance team at Olympics


Extensive involvement in the high performance of coaching and athlete management. Experienced working with World Tour cycling teams and elite athletes.

Patrizia Pastwa
Patrizia is a body and injury specialist who has played an essential role in the performance of many professional athletes. Her experience and knowledge runs deep across injury prevention, cross functional and multi-layered body conditioning, and injury treatment. Patrizia was a key member of Helle’s team and has treated Olympic athletes across a variety of sports.


Country: Italy
Age: N/A




Treating 14 years


Body & Injury


Whole Person





Performance Belief

Success comes to those who apply discipline and resilience to the journey. No success happens over night. Those who dedicate themselves to getting the fundamentals right are those who accomplish the most.


Body & injury specialist for multiple Olympic athletes, Key staff member to human performance teams


Renowned for her linking of human biology, anatomy, nervous system and biomechanics to understand, prevent and treat injury.

Nico Ward Munoz
Nico is an experienced coach and professional athlete, with over 14 years of elite racing experience. Nico has represented the UK and Danish Elite Long Distance Teams. His coaching experience is extensive and broad. He is a federation certified coach with a depth of experience that can lift beginners as well as elite athletes.


Country: British & Spanish
Age: 41




Coaching 12 years




Holistic & No Fluff


Dogs & Training


Eneko Llanos

Performance Belief

There is no magic recipe to success. Whether it is to get to the start line of a goal or to improve a personal best, it requires commitment and dedication. The process to succeeding is never a straight path.


25 x IRONMAN Finisher, 2 x 5th IRONMAN UK, 5th IRONMAN Lanzarote, Kona Pro Finisher


Federation Certified Coach, 20 years of elite competition experience

The Kollektiv Experience

We’ve been there before. You’re a weekend warrior, a super-mum, newbie or a trained athlete levelling up for a marathon - with a million other things to do! Like you, we’re also human. Which is why we’ve designed an end-to-end app experience to take all the complexity, stress and anxiety of training away.


From app-powered coaching to a whole suite of content on training, nutrition and so much more...


Smash your goals.

Customise your plan, train around your pace, build a schedule that delivers on your goals. We've created the Kollektiv app from the ground up to give the best chance at success. Now go smash it!

Hyper-personal plans

Make it work with the way you work. It's built around you.

Educate yourself

Get lost in our training videos and tips. Learn and develop.

You're not alone

Expert advice that's worth x 100 Google searches. Ok maybe 99!

Keeping it simple

We're not here to impress you with words. Our app is built for efficiency and enjoyment.

Input = Output

Training that adjusts to your feedback and progress, continuously and silently.

A growing community

As the Kollektiv grows the app evolves. More Athletes, more creators and more interaction.

 R U N .   S W I M .    C Y C L E .

Great for endurance,you never stop learning.

Get a master-class from real, olympic level experts, with a comprehensive library of best practice, correct equipment selection and a whole host of other content covering body, mind, nutrition and much more. 

Start your journey·


Get Social

And feel good for taking on your challenges. Theres nothing like a little moral support along the way either!


All levels

Swim, Cycle, Run, or Triathlon. From beginner to trained athlete, we've got you covered.


The inside story

Find the latest news about future app releases, brand updates, athletes, creators as well as winners and ‘nearly winners’ in our most recent news.



Sure thing. Whether you’ve completed your first 5km running event or targeting a full-distance triathlon, or you just want to do better at the next goal, Kollektiv will provide you with a personalised training plan to match your fitness level and adapt around your life schedule. Our existing members are located all over the world, ranging from beginners who have not yet completed their first goal, to IRONMAN Kona qualifiers.

The workouts that are provided are not compulsory. The learning content is helpful for all athletes irrelevant if you have a coach or not.

Once you have signed up for Kollektiv, you will have to complete data-driven on-boarding experience. Your answers will tell us more about you, your training habits, your fitness history, ambitions and availability to train. The training plan will be designed in a way that gives you structure and choice in the training you do. Your plan will continually evolve and personalise based on your progress.

Kollektiv can personally train you for single and multi-sport events; Triathlon, Duathlon, Swimming, Cycling and Running. Our unique method is based on proven sports science and human performance expertise. The methods and approaches used to personally train you, have been used and trusted by world-class athletes, Olympians and world champions. We can train you for 5km to ultra-distance running events, short to long distance cycling events, and the full range of Sprint, Olympic, Middle or Full Distance triathlon events. We specialise in the focus and composition of multiple sports.

You can send a message to our human performance experts as and when you need a second opinion. Please just know a lot of experts are out training and also taking part in events so keep your questions and updates concise for healthy progress. They will answer at the earliest opportunity. We won’t pester you, we prefer to leave you to your training and we trust that you’ll reach out to the performance experts if and when you need them.

From the day that you have submitted your on-boarding answers, it can take up to 7 days for a coach to design and approve your plan. (Most community members receive theirs within 2 – 3 days)

"Keep going and your legs might hurt for days, or quit and let your mind hurt for a lifetime "

— Helle Frederiksen, Olympian



ITU Long Distance Triathlon World Championships



Hy-Vee Triathlon
and Challenge Bahrain.

Join the Founders Kollektiv today

Sign up and choose the subscription that fits you best. The only difference between plans is duration and savings.


Three Month Plan

Great for those wanting to join without the annual commitment.

€44 / Month

Billed every 3 months, equals €44 per month + 10% saving on annual.

Save 10%

€132 total


Six Month Plan

Great for athletes wanting to save whilst signing up for a longer period.

€37 / Month

Billed every 6 months, equals €37 per month + 25% saving on annual.

Save 25%

€220 total

Our most popular plan
Save more and spread the cost.


Twelve Month Plan

More commitment less cost. Our best saving plan for the all-in goal-getters!

€29 / Month

Billed every 12 months, equals €29 per month + 40% saving on annual.

Save 40%

€352 total

Training plans

Designed around you


Easy to follow workouts

Video lessons

Complementary video lessons


Chat with real experts

Track progress

Set your goals and track progress


We grow together.


I have always trained inconsistently. Nutrition up and down too. Luckily I joined a Kollektiv community. Any person close to me would vow how I have changed.

“Beyond Triathlon”

A Kollektiv community offers a home where I can be vulnerable and open to sharing my thoughts and questions to becoming the best version of myself.

“Amazing learning experience”

I personally think this is an unbeatable experience worth the time and money, especially if you are looking to up your triathlon game to the next level.