THE FOUNDERS
Kollektiv
Join our inclusive training community and unleash your best self. Get hyper personalised training, e-learning and support for swimming, cycling and running - all from one simple but powerful app.
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About the team
The Founders Kollektiv is led by Helle Frederiksen and husband Ben Powell. This is the very first Kollektiv community, founded back in 2020. As a member you will be personally trained towards your goals, supported by a trusted team of performance experts, surrounded by exclusive content, social experiences, training feedback and more.
Helle Frederiksen
Helle is a former professional triathlete, an Olympian and World Champion. Helle became one of the fastest female triathletes on the planet. At her peak, Helle raced to a 3:55:50 half-distance best, which also stood as the world’s best from 2014 to 2022. Helle has been actively coaching for 15 years and is widely regarded for her holistic approach, sports science and nutritional expertise.
Info
Country: Denmark
Age: 41
Gender
Female
Experience
Coaching 16 yrs
Specialism
Triathlon & Nutrition
Approach
Holistic & Direct
Loves
Being Mom
Inspiration
Resilient People
Performance Belief
Structure, routine, discipline and an ability to tolerate repetitiveness are essential for achieving growth in your performance. Getting the basics right delivers the biggest overall gains. Keep it simple.
Achievements
Olympian, World Champion, 10 x IRONMAN 70.3 Champion, 3:55:50 Half-distance Best
Recognition
Bachelor Degree in Sports Science, Master Degree in Human Nutrition
Ben Powell
Ben is widely respected across the endurance sports sector for his human performance and business development achievements. Ben was the business manager and co-coach to Helle’s career. He played a hands-on role in the every day training development and decision making that led to Helle becoming one of the best triathletes on the planet.
Info
Country: Wales
Age: 35
Gender
Male
Experience
Coaching 12 years
Specialism
Triathlon
Approach
Supportive & Holistic
Loves
Music & Outdoors
Inspiration
Eliud Kipchoge
Performance Belief
Success comes to those who apply discipline and resilience to the journey. No success happens over night. Those who dedicate themselves to getting the fundamentals right are those who accomplish the most.
Achievements
World Champion coach, Performance team at Olympics
Recognition
Extensive involvement in the high performance of coaching and athlete management. Experienced working with World Tour cycling teams and elite athletes.
Patrizia Pastwa
Patrizia is a body and injury specialist who has played an essential role in the performance of many professional athletes. Her experience and knowledge runs deep across injury prevention, cross functional and multi-layered body conditioning, and injury treatment. Patrizia was a key member of Helle’s team and has treated Olympic athletes across a variety of sports.
Info
Country: Italy
Age: N/A
Gender
Female
Experience
Treating 14 years
Specialism
Body & Injury
Approach
Whole Person
Loves
Travelling
Inspiration
Family
Performance Belief
Success comes to those who apply discipline and resilience to the journey. No success happens over night. Those who dedicate themselves to getting the fundamentals right are those who accomplish the most.
Achievements
Body & injury specialist for multiple Olympic athletes, Key staff member to human performance teams
Recognition
Renowned for her linking of human biology, anatomy, nervous system and biomechanics to understand, prevent and treat injury.
Nico Ward Munoz
Nico is an experienced coach and professional athlete, with over 14 years of elite racing experience. Nico has represented the UK and Danish Elite Long Distance Teams. His coaching experience is extensive and broad. He is a federation certified coach with a depth of experience that can lift beginners as well as elite athletes.
Info
Country: British & Spanish
Age: 41
Gender
Male
Experience
Coaching 12 years
Specialism
Triathlon
Approach
Holistic & No Fluff
Loves
Dogs & Training
Inspiration
Eneko Llanos
Performance Belief
There is no magic recipe to success. Whether it is to get to the start line of a goal or to improve a personal best, it requires commitment and dedication. The process to succeeding is never a straight path.
Achievements
25 x IRONMAN Finisher, 2 x 5th IRONMAN UK, 5th IRONMAN Lanzarote, Kona Pro Finisher
Recognition
Federation Certified Coach, 20 years of elite competition experience
The Kollektiv Experience
CoachingPerformance
From app-powered coaching to a whole suite of content on training, nutrition and so much more...
THE KOLLEKTIV APP
Smash your goals.
Customise your plan, train around your pace, build a schedule that delivers on your goals. We've created the Kollektiv app from the ground up to give the best chance at success. Now go smash it!
Hyper-personal plans
Make it work with the way you work. It's built around you.
Educate yourself
Get lost in our training videos and tips. Learn and develop.
You're not alone
Expert advice that's worth x 100 Google searches. Ok maybe 99!
Keeping it simple
We're not here to impress you with words. Our app is built for efficiency and enjoyment.
Input = Output
Training that adjusts to your feedback and progress, continuously and silently.
A growing community
As the Kollektiv grows the app evolves. More Athletes, more creators and more interaction.
R U N . 
S W I M . 
C Y C L E .
Great for endurance,you never stop learning.
Get a master-class from real, olympic level experts, with a comprehensive library of best practice, correct equipment selection and a whole host of other content covering body, mind, nutrition and much more.
Start your journey·
#ourkollektiv
Get Social
And feel good for taking on your challenges. Theres nothing like a little moral support along the way either!
#OURCOMMUNITY
All levels
Swim, Cycle, Run, or Triathlon. From beginner to trained athlete, we've got you covered.
KEEP UP TO DATE
The inside story
Find the latest news about future app releases, brand updates, athletes, creators as well as winners and ‘nearly winners’ in our most recent news.
Nothing found.
KNOWLEDGE IS POWER
Answers
Sure thing. Whether you’ve completed your first 5km running event or targeting a full-distance triathlon, or you just want to do better at the next goal, Kollektiv will provide you with a personalised training plan to match your fitness level and adapt around your life schedule. Our existing members are located all over the world, ranging from beginners who have not yet completed their first goal, to IRONMAN Kona qualifiers.
The workouts that are provided are not compulsory. The learning content is helpful for all athletes irrelevant if you have a coach or not.
Once you have signed up for Kollektiv, you will have to complete data-driven on-boarding experience. Your answers will tell us more about you, your training habits, your fitness history, ambitions and availability to train. The training plan will be designed in a way that gives you structure and choice in the training you do. Your plan will continually evolve and personalise based on your progress.
Kollektiv can personally train you for single and multi-sport events; Triathlon, Duathlon, Swimming, Cycling and Running. Our unique method is based on proven sports science and human performance expertise. The methods and approaches used to personally train you, have been used and trusted by world-class athletes, Olympians and world champions. We can train you for 5km to ultra-distance running events, short to long distance cycling events, and the full range of Sprint, Olympic, Middle or Full Distance triathlon events. We specialise in the focus and composition of multiple sports.
You can send a message to our human performance experts as and when you need a second opinion. Please just know a lot of experts are out training and also taking part in events so keep your questions and updates concise for healthy progress. They will answer at the earliest opportunity. We won’t pester you, we prefer to leave you to your training and we trust that you’ll reach out to the performance experts if and when you need them.
From the day that you have submitted your on-boarding answers, it can take up to 7 days for a coach to design and approve your plan. (Most community members receive theirs within 2 – 3 days)
Join the Founders Kollektiv today
Sign up and choose the subscription that fits you best. The only difference between plans is duration and savings.
3
Three Month Plan
Great for those wanting to join without the annual commitment.
€44 / Month
Billed every 3 months, equals €44 per month + 10% saving on annual.
€132 total
6
Six Month Plan
Great for athletes wanting to save whilst signing up for a longer period.
€37 / Month
Billed every 6 months, equals €37 per month + 25% saving on annual.
€220 total
Our most popular plan
Save more and spread the cost.
12
Twelve Month Plan
More commitment less cost. Our best saving plan for the all-in goal-getters!
€29 / Month
Billed every 12 months, equals €29 per month + 40% saving on annual.
€352 total
Training plans
Designed around you
Workouts
Easy to follow workouts
Video lessons
Complementary video lessons
Experts
Chat with real experts
Track progress
Set your goals and track progress
COMMUNITY FEEDBACK
We grow together.
“Life-changing”
I have always trained inconsistently. Nutrition up and down too. Luckily I joined a Kollektiv community. Any person close to me would vow how I have changed.
“Beyond Triathlon”
A Kollektiv community offers a home where I can be vulnerable and open to sharing my thoughts and questions to becoming the best version of myself.
“Amazing learning experience”
I personally think this is an unbeatable experience worth the time and money, especially if you are looking to up your triathlon game to the next level.
